swrl — Brand & Product Experience for DTC Skincare
swrl is a skincare startup merging luxury minimalism with scientifically unusual ingredients (like snail mucin). The brand needed a complete identity system, from naming to packaging to visual style, that feels premium, clinical, and distinctive.
Brand Identity, Product Design, Visual Direction
Jul 13, 2024
Goal
Create a refined brand foundation that balances high-end aesthetics with a subtle “scientific edge,” expressed through naming, packaging, and a controlled visual language.
What I Did
Developed the full product naming system (clear, structured, premium)
Defined the brand’s visual and verbal direction
Built the typographic + color system to express clinical luxury
Created the packaging logic and consistency rules
Directed the photoshoot art direction (lighting, mood, texture, palette) to lock a cohesive visual style
Established a scalable visual system for all brand assets
Outcome
A distinctive DTC skincare brand with aligned naming, packaging, and visual identity — clean, modern, premium, and instantly recognizable.
