GoProxies — Brand & UI System

GoProxies operates in a crowded proxy/infra market where most competitors look identical — technical, vague, and undifferentiated. The product needed a clear narrative and a visual system that communicates value instantly.

Brand Direction, UI/UX, Narrative & Positioning

Jan 8, 2025

Goal

Define a strong brand position and build a UI system that feels trustworthy, fast, and technically sharp — without falling into generic infra aesthetics.

What I Did

Created the brand narrative and message pillars (“Unrestricted Access,” “Your Success Before Our Invoice,” “Human-Powered Success”)
Designed a new visual identity and hero direction
Built a modular UI system for landing + dashboard components
Clarified the product story for non-technical buyers
Delivered a structured conversion-focused landing experience

Outcome

A distinct, credible brand for a technical product — paired with a clean UI system that supports growth, onboarding, and future product expansion.