Mysterium VPN - Brand Campaign

Decentralized VPN with a fragmented brand and no clear campaign narrative.

Brand Direction, Visual System

Sep 23, 2025

Goal

Create a unified, emotionally driven identity around:
“Take Back the Internet.”

What I Did

Defined the narrative + tone
Built the “purple smoke” visual direction
Designed a modular campaign system
Created hero standards + message patterns
Built image-generation rules for consistent assets

Outcome

A repeatable campaign identity used across landing, social, and ads — clear, bold, and scalable.